Snapshot
November 06, 2014

Safeway signs on as presenting sponsor for Portland Classic

Participating in this sponsorship deal:

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About Sponsor:

Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2009, 1,725 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern Seaboard. The company is headquartered in Pleasanton, California. Supermarket News ranked Safeway No. 4 in the 2011 "Top 75 North American Food Retailers" based on 2010 fiscal year estimated sales of $41 billion. Based on 2009 revenue, Safeway is the 11th largest retailer in the United States.

About Property:

The Portland Classic is an annual golf tournament for professional female golfers on the LPGA Tour. Founded in 1972, the 54-hole event takes place every year in the Portland, Oregon area and is the oldest continuous event on the LPGA Tour. Tournament Golf Foundation has managed the tournament since its beginning and also managed the Safeway International tournament on the LPGA Tour. The 2008 Safeway International Presented by Coca-Cola marked the conclusion of Safeway's sponsorship of the Phoenix, Arizona area LPGA event.

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Safeway has been title sponsor of the event dating back to '96Although some issues still need to be worked out, there "will be an LPGA Tour event in the Portland area this year," according to Mike Tokito of the Portland OREGONIAN. The tournament, "known as the Safeway Classic since 1996, will for now be called the 'Portland Classic presented by Safeway,' and will start in the final week of August." Tournament Golf Foundation, the organization that has run LPGA events in Portland since '72, "committed to running an event this year, even though it continues to negotiate with Safeway on sponsorship." Safeway "has been title sponsor" since '96. TGF President Tom Maletis said that Safeway still is "deciding if it wants to maintain the costlier role of being the title sponsor ... or take on a lesser role." The '13 LPGA schedule, released yesterday, "does not list a course for the Portland event." But Maletis said that he "expects the tournament will return to Pumpkin Ridge Golf Club." He said that TGF "needed to finalize dates and have a better idea of sponsorship before coming to an agreement with Pumpkin Ridge." The Portland event is the "longest-running regular tournament on the LPGA Tour" (OREGONLIVE.com, 1/15).
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