Saie signs on as official sponsor for New York Knicks
Participating in this sponsorship deal:
About Sponsor:
Saie is a clean makeup brand offering high‑performance color cosmetics—tinted moisturizers, foundations, blushes, bronzers, lip products, and tools—designed with an emphasis on sustainable packaging, climate-conscious practices, and “good-for-you” ingredients. Founded in 2019 by Laney Crowell, the brand combines community-driven product development (“you Saie it, we create it”) with initiatives like the Saie Climate Initiative and partnerships to reduce plastic waste and target carbon net‑zero by 2039. Saie sells primarily through prestige channels such as Sephora and its own DTC site, with a growing international presence.
About Property:
The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.