Sailor Jerry signs on as official sponsor for New Orleans Daiquiri Festival
Participating in this sponsorship deal:
About Sponsor:
Sailor Jerry Rum was created in the name and spirit of Norman "Sailor Jerry" Collins, the father of old-school tattooing. A man who never gave an inch on his ideals or compromised his work. It began with a mom and pop company based on Sailor Jerry's art, motivated to keep Sailor Jerry's heritage alive. With the intent of creating something as enduring as The Man's legacy, they partnered with William Grant & Sons and the rum was born. Sailor Jerry is the original 92-proof rum. A straight-up, no-nonsense, old-school spirit. Blended the way it should be. Bold and smooth. It's crafted with distillates from the finest Caribbean distilleries — selected, blended and spiced by William Grant & Sons' formidable blending team. The unique recipe of all-natural spices and flavors delivers a rich smooth taste characterized by top notes of vanilla and cinnamon. Since the rum was founded, the brand has been absolutely committed to sustaining authenticity and originality in all forms, supporting all walks of creative individuals who feel as strongly about the nature of their work as Sailor Jerry did about his. Sailor Jerry Rum is owned and distributed by William Grant & Sons, Ltd., an independent family-owned distiller headquartered in the United Kingdom.
About Property:
The Annual New Orleans Daiquiri Festival celebrates Louisiana's most infamous drink: The Frozen Daiquiri. Hundreds of Daiquiri Shops can be found all throughout Louisiana, and New Orleans is the global destination where folks come to drive through one of our many Daiquiri Shops, or pick one up and walk through the city enjoying our unique open-container laws. The festival brings together soul food, live music, activities and of course, plenty of classic and innovative daiquiri flavors.