Salesforce signs on as official sponsor for LIV Golf
Participating in this sponsorship deal:
About Sponsor:
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management product, through acquisitions Salesforce has expanded into the "social enterprise arena".
About Property:
LIV Golf (/lɪv/) is a professional golf tour financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. The name "LIV" refers to the Roman numerals for 54, the score if every hole on a par-72 course were birdied and the number of holes to be played at LIV events.[1] The first LIV Golf Invitational Series event started on 9 June 2022, at the Centurion Club near London, England. The Invitational Series became the LIV Golf League in 2023.