Samsonite signs on as for Westfield Malls
Participating in this sponsorship deal:
About Sponsor:
The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. It was started in Denver, Colorado, USA in 1910 byJesse Shwayder, as the Shwayder Trunk Manufacturing Company. Shwayder named one of his initial cases "Samson", after the Biblical strongman, and began using the trademark Samsonite in 1941. The company changed its name to Samsonite in 1966. For many years, a subsidiary, Samsonite Furniture Co., made folding chairs and card tables in Murfreesboro, Tennessee.
About Property:
The Westfield Group is an Australian shopping centre group undertaking ownership, development, design, construction, funds/asset management, property management, leasing, and marketing activities. The multinational company is listed on the Australian Securities Exchange and has interests in and operates one of the world's largest shopping centre portfolios with investment interests in 104 shopping centres across Australia, the United States, the United Kingdom, New Zealand and Brazil, encompassing around 23,000 retail outlets and total assets under management in excess of A$63 billion.[2] In 2010, the Westfield Group split 50% of its Australian and New Zealand assets into the Westfield Retail Trust, trading on the Australian Stock Exchange as ASX: WRT.