Samsung signs on as official sponsor for Baylor Bears
Participating in this sponsorship deal:
Agency:
About Sponsor:
Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
About Property:
Baylor Bears refers to the sports teams of Baylor University. Baylor's men's sports teams are nicknamed the Bears, and some women's teams are nicknamed the Lady Bears. Student athletes participate in the NCAA's Division I, and Baylor is the only private school in the Big 12 Conference. Prior to joining the Big 12, Baylor was a member of the Southwest Conference from the conference's charter in 1914 until its dissolution in 1996.
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