Samsung signs on as official sponsor for Busan International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
About Property:
The Busan International Film Festival (BIFF, previously Pusan International Film Festival, PIFF), held annually in Haeundae-gu, Busan (also Pusan), South Korea, is one of the most significant film festivals in Asia.[1] The first festival, held from September 13 to September 21, 1996, was also the first international film festival in Korea. The focus of the BIFF is introducing new films and first-time directors, especially those from Asian countries.