Samsung signs on as for Chelsea FC

Participating in this sponsorship deal:

About Sponsor:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).

About Property:

Chelsea Football Club are an English football club based in West London. Founded in 1905, they play in the Premier League and have spent most of their history in the top tier of English football. Chelsea have been English champions four times, FA Cup winners six times and League Cup winners four times. They have also been achieved European success, winning the UEFA Cup Winners' Cup twice.

Samsung signs on as sponsor for Chelsea FC

The three-year deal commences following the completion of the 2009/10 football season. The new Sponsorship package gives Samsung additional rights. The deal was unveiled by the club and its principal partner today at Chelsea FC's training base in Cobham. Samsung has been a sponsor of the premiership club since 2005 when it agreed a deal worth an estimated £55m over five years. Chelsea FC CEO Peter Kenyon decline to comment on the financial investment but said the deal would mutually benefit both club and sponsor. Last month premiership rival Manchester United also signed a lucrative sponsorship deal with US finance brand Aon.

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