Snapshot
November 06, 2014

Samsung signs on as official sponsor for Heathrow Airport

Participating in this sponsorship deal:

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About Sponsor:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).

About Property:

London Heathrow Airport or Heathrow (IATA: LHR, ICAO: EGLL) is a major international airport serving London, England, known as London Airport from 1946 until 1965. Located in the London Borough of Hillingdon, in West London, Heathrow is the busiest airport in the United Kingdom and the third busiest airport in the world (as of 2012) in total passenger traffic, handling more international passengers than any other airport around the globe.[4] It is also the busiest airport in Europe by passenger traffic and the third busiest by traffic movements, with a figure surpassed only by Charles de Gaulle Airport and Frankfurt Airport.[5]

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A two-week ad campaign will change the name seen in the signage at the London airport's Terminal 5 to push the S5 to travelers.
Read more at www.cnet.com »
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