Samsung signs on as official sponsor for South by Southwest (SXSW)
Participating in this sponsorship deal:
About Sponsor:
Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
About Property:
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States.
AUSTIN, Texas--(BUSINESS WIRE)--From March 11th to March 15th, 2011, Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, will gather insight and inspiration by engaging digital influencers, cultivating content, and shining a light on the new talent that emerges from South by Southwest®. Samsung, official sponsor of South by Southwest Interactive (“SXSWi”), will host bloggers in a tech-tweaked lounge, and unveil a multi-screen video wall showcasing the top themes, conversations and activities of the event in real time. Engaging graphical representation of the data that streams live on site will also be broadcast on a special web site the company has created to bring the digital dialogue from the influential event to the masses at: www.samsung.com/sxswi.
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