Snapshot
July 31, 2017
Samsung signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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About Sponsor:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Read More
Mudder Nation, you have never seen Tough Mudder quite like this before. We’ve teamed up with Samsung to bring you access to cutting edge technology that will take your Tough Mudder experience to the next level. With Samsung’s new 360 cameras, Gear VR Headsets and mobile technology, you will feel like you’re right there on course, in among the obstacles and covered in mud.  Don’t believe us? Check out this EPIC 360 video from Tough Mudder Scotland below.
Read more at https://toughmudder.com »
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