Snapshot
November 06, 2014

SAP signs on as official sponsor for FC Bayern Munich

Participating in this sponsorship deal:

Screen shot 2016 06 07 at 8.46.00 am Open uri20141112 64162 1l1jknv?1415809301

About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

FC Bayern Munich , is a German sports club based in Munich, Bavaria. It is best known for its professional football team, which plays in the Bundesliga, the top league of German football and is the most successful football club in Germany having won 22 national titles and 15 cups.

Activation Locations
Read More
MUNICH, Aug. 19, 2014 /PRNewswire/ -- At their first joint press conference in the Allianz Arena in Munich, SAP SE SAP, +2.06% and FC Bayern Munich AG today announced that SAP has become the club's official partner for sport analytics and enterprise software. For the next three years, the two organizations intend to work together on innovative solutions to support the FC Bayern's goals to expand its global presence, maximize the team's performance and enhance the experience for fans at home in Munich and around the world.
Read more at www.marketwatch.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional