Snapshot
November 06, 2014

SAP signs on as official sponsor for German Football Association

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

The German Football Association is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction on the German football league system and is in charge of the men's and women's national teams. The DFB headquarters are based in Frankfurt. Sole members of the DFB are the German Football League , organising the professional Bundesliga and the 2. Bundesliga, along with five regional and 21 state associations, organising the semi-professional and amateur levels. The 21 state associations of the DFB have a combined number of more than 25,000 clubs with more than 6.8 million members, making the DFB the single largest sports federation in the world.

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Read more at blogs.wallstreetjournal.de/die_seite_drei/2013/03/05/dfb-holt-sich-volle-deckung-bei-sap/.com »
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