Snapshot
July 07, 2015

SAP signs on as official sponsor for Manchester City FC

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

Manchester City Football Club is an English Premier League football club based in Manchester. Founded in 1880 as St. Mark's , they became Ardwick Association Football Club in 1887 and Manchester City in 1894. The club has played at the City of Manchester Stadium since 2003, having played at Maine Road from 1923.

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MANCHESTER, England, July 7, 2015 /PRNewswire/ -- SAP SE (SAP) and City Football Group (CFG) today announced a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch. SAP will become the official "Cloud Software Provider" and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.
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