SAP signs on as official sponsor for Mclaren
Participating in this sponsorship deal:
About Sponsor:
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.
About Property:
McLaren Racing Limited is a British Formula One team based in Woking, Surrey, England, United Kingdom.
ORLANDO, Fla. - The McLaren Group, known for its Grand Prix racing team and iconic Formula 1 cars, will integrate its growing portfolio of businesses using solutions from SAP AG (NYSE: SAP) as its technology backbone. McLaren selected SAP for enterprise applications that improve efficiency across all lines of business, combined with an innovative vision that promises to amplify that value via mobile devices, the cloud and in-memory technology. The announcement was made at SAPPHIRE® NOW, being held in Orlando, Florida, May 14-16, 2012
Read more at www.sap.com »
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