SAP signs on as official sponsor for Melbourne City FC

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SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

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Melbourne City FC is a professional soccer club based in Melbourne, Victoria, Australia. It competes in the country's premier competition, the A-League, under license from Football Federation Australia. Known until June 2014 as Melbourne Heart, the club entered the competition in the 2010–11 season after its formation in June 2009. In January 2014, the club was acquired by Manchester City, in partnership with the Australian rugby league club Melbourne Storm.

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SAP signs on as sponsor for Melbourne City FC

MANCHESTER, England, July 7, 2015 /PRNewswire/ -- SAP SE (SAP) and City Football Group (CFG) today announced a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch. SAP will become the official "Cloud Software Provider" and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.

SAP signs on as official sponsor for Melbourne City FC

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