Snapshot
June 12, 2020

SAP signs on as official sponsor for NBA 2K League

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

The NBA 2K League (NBA2KL) is an eSports league between the National Basketball Association and NBA 2K. The league was announced on May 4, 2017, along with announcing that 17 of the 30 NBA teams would own their own NBA 2K League team beginning in 2018.[1] The inaugural season will begin in May 2018.

Read More
NEW YORK, June 12, 2020 – With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot.  The new partners join the NBA 2K League’s record roster of 13 marketing partners for 2020, the most ever for an NBA 2K League season.
Read more at https://2kleague.nba.com »
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