Snapshot
July 07, 2015

SAP signs on as official sponsor for New York City FC

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

New York City FC is an upcoming American professional soccer team based in New York City that will compete in Major League Soccer . New York City FC was announced as the league's twentieth franchise on May 21, 2013. The team's expansion rights were purchased by the Premier League club Manchester City and the New York Yankees baseball team for $100 million.

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MANCHESTER, England, July 7, 2015 /PRNewswire/ -- SAP SE (SAP) and City Football Group (CFG) today announced a global, multiyear marketing and technology partnership that will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch. SAP will become the official "Cloud Software Provider" and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.
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