Snapshot
October 23, 2018

SAP signs on as official sponsor for San Francisco 49ers

Participating in this sponsorship deal:

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About Sponsor:

SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.

About Property:

The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference (NFC) in the National Football League (NFL). The team was founded in 1946 as a charter member of the All-America Football Conference (AAFC) and joined the NFL in 1950 after the two leagues merged.

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The San Francisco 49ers and SAP have teamed up once again to transform the way that professional sports organizations use data and analytics to enhance the in-venue sports and entertainment experience. The latest co-innovation project by the long-time partners is a first-of-its-kind venue management solution called Executive Huddle. Powered by SAP Leonardo and Analytics, Executive Huddle provides the business strategy and analytics team with real-time data and visualizations spanning multiple data sources, to track, sense and respond in the moment during games to optimize operations and enhance the fan experience.
Read more at https://www.49ers.com »
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