SAP signs on as official sponsor for The Ryder Cup
Participating in this sponsorship deal:
About Sponsor:
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.
About Property:
The Ryder Cup is a biennial golf competition between teams from Europe and the United States. The competition is jointly administered by the PGA of America and the PGA European Tour, and is contested every two years, the venue alternating between courses in the United States and Europe. The Ryder Cup is also the name of the trophy, after the person who donated it, Samuel Ryder. The Ryder Cup, and its counterpart the Presidents Cup, are unique in the world of golf, and possibly professional sports, since despite being high-profile events that bring in tens of millions of dollars in TV and sponsorship revenue the players receive no prize money and compete purely for the victory.