SAP signs on as official sponsor for TSG 1899 Hoffenheim
Participating in this sponsorship deal:
About Sponsor:
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software. The company's best known products are its enterprise resource planning application , SAP BusinessObjects software, and most recently, Sybase mobile products and in-memory computing appliance SAP HANA.
About Property:
Turn- und Sportgemeinschaft 1899 Hoffenheim e.V. is a German association football club based in Hoffenheim, a suburb of Sinsheim, Baden-Württemberg. In 2007 the club decided to adopt the use of the short form name 1899 Hoffenheim in place of the traditional TSG Hoffenheim. A fifth division side in 2000, the club made a remarkable advance to the German football league system top tier Bundesliga in 2008 with the financial backing of alumnus and software mogul Dietmar Hopp.