Snapshot
November 18, 2014

SAS Analytics signs on as official sponsor for Toronto Maple Leafs

Participating in this sponsorship deal:

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About Sponsor:

SAS Institute Inc., headquartered in Cary, North Carolina, USA, has been a major producer of software since it was founded in 1976 by Anthony Barr, James Goodnight, John Sall and Jane Helwig. SAS was originally an acronym for Statistical Analysis System but, for many years, has been used as a tradename to refer to the company as a whole and its line of software products, which have long since broadened beyond the statistical analysis sphere. SAS Institute is one of the largest privately-held corporations in North Carolina and in the software business.

About Property:

The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). The organization, one of the "Original Six" members of the NHL, is officially known as the Toronto Maple Leaf Hockey Club and is the leading subsidiary of Maple Leaf Sports & Entertainment, (MLSE). They have played at the Air Canada Centre (ACC) since 1999, after 68 years at Maple Leaf Gardens.

Read More
TORONTO, Oct. 16, 2014 /CNW/ - The Toronto Maple Leaf Hockey Club and SAS, the leader in business analytics, today announced a partnership that will see the Club use SAS analytics to help analyze aspects of the team's performance. This analytics initiative includes applying a data-driven approach to everything from player performance to on-ice strategy.
Read more at www.newswire.ca/en/story/1428770/toronto-maple-leafs-partner-with-analytics-leader-sas.com »
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