Sazerac Company signs on as official sponsor for Tough Mudder
Participating in this sponsorship deal:
About Sponsor:
The Sazerac Company is a privately held alcoholic beverages company with headquarters in Metairie, Louisiana. It is the largest distilling company in the United States. Its distilleries include the Barton Brands distillery , the Buffalo Trace Distillery , the former Glenmore Distillery and the A. Smith Bowman Distillery . The products of the company and its subsidiaries include various types of whiskey, vodka, gin, tequila, rum, brandy, cognac, cocktails, cordials, liqueurs, "shooters", and wine.
About Property:
Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.