Snapshot
November 06, 2014

Schwan Food Company signs on as official sponsor for Alabama Crimson Tide

Participating in this sponsorship deal:

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About Sponsor:

The Schwan Food Company is a multibillion-dollar, privately owned company with 17,000 employees in the United States. Based in Marshall, Minnesota, the company sells frozen foods from home delivery trucks, in grocery store freezers, by mail, and to the food service industry. The company produces, markets, and distributes products developed under brands such as Schwan's, Red Baron, Freschetta, Tony's, Mrs. Smith's, Edwards, Pagoda Express, and many others.

About Property:

The Alabama Crimson Tide refers to the 21 men and women varsity teams that represent the University of Alabama. The Crimson Tide teams compete in the National Collegiate Athletic Association's Division I as a member of the Southeastern Conference (with the exception of rowing, which competes in the Big 12 Conference). In 2002, Sports Illustrated named Alabama the No. 26 best collegiate sports program in America.[3] Athletics facilities on the campus include the 101,821-seat Bryant–Denny Stadium, named after football coach Paul "Bear" Bryant and former University President George Denny, 15,316-seat Coleman Coliseum, Foster Auditorium, Sewell–Thomas Stadium, the Alabama Soccer Stadium, the Sam Bailey Track Stadium, the Ol' Colony Golf Complex, the Alabama Aquatic Center, and the Alabama Tennis Stadium.

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This fall, Red Baron(R), Freschetta(R), and Tony's(R) pizza brands will be the proud sponsor of college football for 15 universities. As part of the sponsorship, the three Schwan's Consumer Brands, Inc.'s pizza brands will feature tie-ins to the schools' football programs through radio, digital activation and signage in select stadiums.
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