Snapshot
November 06, 2014

Schwan Food Company signs on as official sponsor for South Carolina Gamecocks

Participating in this sponsorship deal:

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About Sponsor:

The Schwan Food Company is a multibillion-dollar, privately owned company with 17,000 employees in the United States. Based in Marshall, Minnesota, the company sells frozen foods from home delivery trucks, in grocery store freezers, by mail, and to the food service industry. The company produces, markets, and distributes products developed under brands such as Schwan's, Red Baron, Freschetta, Tony's, Mrs. Smith's, Edwards, Pagoda Express, and many others.

About Property:

The University of South Carolina's 19 varsity sports teams are known as the "Gamecocks". The unique moniker is held in honor of Thomas Sumter, a South Carolina war hero who was given the name "The Carolina Gamecock" during the American Revolution for his fierce fighting tactics, regardless of his physical stature or the size of his regiment. A British General commented that Sumter "fought like a gamecock." While the men have traditionally been the Fighting Gamecocks and the women were previously the Lady Gamecocks, this distinction was discontinued in part to help eliminate gender bias in their athletic department, and to discount the oft-held misconception that their mascot is meant to honor/promote animal bloodsport in any way.

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This fall, Red Baron(R), Freschetta(R), and Tony's(R) pizza brands will be the proud sponsor of college football for 15 universities. As part of the sponsorship, the three Schwan's Consumer Brands, Inc.'s pizza brands will feature tie-ins to the schools' football programs through radio, digital activation and signage in select stadiums.
Read more at www.marketwatch.com »
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