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August 26, 2019

SEAT Sport Cupra signs on as official sponsor for FC Barcelona

Participating in this sponsorship deal:

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About Sponsor:

SEAT Sport is the high-performance motorsport division of the Spanish automobile manufacturer SEAT, founded in 1985, succeeding the "SEAT Special Vehicles department" which had been formed in 1971 with the mission to enforce the brand's participation in rally championships, followed by 11 titles between 1979 and 1983. It has competed in rallying and touring car racing, and also develops high performance versions of road cars. The result of this effort has been rewarded through SEAT's most prestigious titles in FIA championships, three conquests with the SEAT Ibiza Kit-Car in the FIA 2L World Rally Championship (WRC) (1996, 1997, 1998) and two times with the SEAT León in the FIA World Touring Car Championship (WTCC) (2008, 2009). In 2018 SEAT created the Cupra brand as its independent high-performance branch and officially SEAT Sport was replaced by Cupra Racing.

About Property:

Futbol Club Barcelona, also known as Barcelona and familiarly as Barça, is a professional football club, based in Barcelona, Catalonia, Spain.

Activation Locations
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FC Barcelona and CUPRA have reached a sponsorship agreement for the next five seasons, through which Seat’s sports car brand will become the new Official Automotive and Mobility Partner of the club. This strategic alliance goes beyond a traditional sponsorship arrangement, as besides collaborating on different activations through a wide variety of activities, both entities will work on the development of innovative projects aimed at the improvement of urban mobility.
Read more at https://www.fcbarcelona.com »
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