NEW YORK, NY and FRISCO, TX (April 3, 2018) -- SeatGeek today announced a monumental partnership with the Dallas Cowboys Football Club, making SeatGeek the primary ticketing platform for the team, AT&T Stadium, and Ford Center. The Cowboys - ranked by Forbes Magazine as the most valuable sports team in the world - will use SeatGeek’s innovative capabilities to deliver a better ticketing experience to their fans, while at the same time gaining additional customer insights and revenue. The Cowboys are the second NFL team to announce a primary ticketing partnership with SeatGeek, joining the New Orleans Saints.