Snapshot
February 12, 2020

Secret signs on as official sponsor for Serena Williams

Participating in this sponsorship deal:

Secret logo 220px serena williams at 2013 us open

About Sponsor:

Secret is an antiperspirant/deodorant for women manufactured by <a href="https://sponsorpitch.com/sponsors/procter-gamble">Procter & Gamble</a>. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble’s portfolio of products, which includes male brands Gillette and Old Spice.

About Property:

Serena Jameka Williams is a professional American tennis player. The Women's Tennis Association has ranked her world no. 1 in singles on five separate occasions. She became the world no. 1 for the first time on July 8, 2002 and regained this ranking for the fifth time on November 2, 2009. She is the only female player to have won over $35 million in prize money.

Read More
CINCINNATI--(BUSINESS WIRE)--At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a longtime champion of women’s equality and advocate for female athletes, announced a new partnership with Serena Williams to further progress gender equality and pledged an additional $1 million in support of equality programs.
Read more at https://www.businesswire.com »
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