Snapshot
November 06, 2014

Sergio Tacchini signs on as official sponsor for Monte-Carlo Masters

Participating in this sponsorship deal:

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About Sponsor:

Sergio Tacchini is an Italian fashion designer of sportswear and former professional tennis player. The sportswear firm bearing his name is located in Bellinzago Novarese,Novara, Italy. In 1966, Sergio Tacchini founded Sandys S.p.A. which was to be renamed after Tacchini himself a few years later. The initial idea was to experiment with colours and fabrics in order to create elegant and stylish tenniswear, at a time when white dominated the players' clothes. However the project expanded to other sports such as ski, fitness, golf and sailing, as well as leisure wear. The mid-eighties saw Sergio Tacchini issue the "Dallas" tracksuit.[citation needed] The firm went into bankruptcy in 2007 and was purchased in 2008 by Hong Kong Chinese businessman Billy Ngok, owner of Hembly International[2] and associate of American businessman Ron Burkle.[3] In 2011, the firm's annual revenue were reported to be "less than €50 million (US$71 million)."[1] A report at the time of the firm's purchase said the price was EUR27m (US$42.3m), and that Ngok "planned to open 120 shops in mainland China in the next three years."[4] A 2011 report said the firm had "more than 100 Tacchini stores worldwide."[1]

About Property:

The Monte-Carlo Masters is an annual tennis tournament for male professional players held in Roquebrune-Cap-Martin, France, a commune that borders on Monaco. The event is part of the ATP World Tour Masters 1000 on the Association of Tennis Professionals Tour. The tournament is played on clay courts and is held every year in the April-May period.

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Until 2016, the Italian brand confirms its role as technical sponsor for the first clay court tournament on the ATP circuit. The brand logo will be worn on the most glam courts not only by the Sergio Tacchini Team athletes, but also by the ball boys and all the tournament’s technical staff, for whom, thanks to an agreement with the Tournament Management, an exclusive collection of top-of-the-range products has been created, guaranteeing good visibility for the brand all over the site. This tournament is a benchmark for tennis lovers because the best players on the circuit play on these clay courts, mingling with the public without hiding from their fans and also because it is a stage for events within the event that involve the spectators. The first Sunday of the tournament is dedicated to children with the Journée des Enfants, which sees enthusiastic huge participation by young tennis school pupils, battling it out with their peers and perhaps even hitting a ball or two with their idols.
Read more at www.sergiotacchini.com »
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