ServiceNow signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
ServiceNow is a software-as-a-service (SaaS) provider of IT service management (ITSM) software. It was founded in 2003 by Fred Luddy, the previous CTO of Peregrine Systems and Remedy Corporation. After building a generic workflow framework, known as the "Glide" platform, Luddy opted to specialize in ITSM applications based on the ITIL standards. The first three developers to help Luddy were David Loo, Don Goodliffe, and Bow Ruggeri. ServiceNow's main headquarters are located in San Diego. The company spent a majority of its time in the Solana Beach area but now resides in the La Jolla area. They also have office locations in London, New York, San Jose, California, Kirkland, Washington, Amsterdam and Paris. The company became profitable in 2007 and has attracted a number of large accounts, including TIAA-CREF, Intel, and Staples. In 2008, the University of San Francisco chose to replace their BMC Remedy system with ServiceNow.[1]
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.