Snapshot
November 06, 2014

Sesame Workshop signs on as official sponsor for Team USA - United States Olympic and Paralympic Committee (USOPC)

Participating in this sponsorship deal:

Data Team usa logo

About Sponsor:

Sesame Workshop, formerly known as the Children's Television Workshop (CTW), is a worldwide American non-profit organization behind the production of several educational children's programs that have run on public broadcasting around the world (including PBS in the United States).

About Property:

The United States Olympic and Paralympic Committee is a non-profit organization that serves as the National Olympic Committee and National Paralympic Committee for the United States and coordinates the relationship between the United States Anti-Doping Agency and the World Anti-Doping Agency and various international sports federations. Under the Ted Stevens Olympic and Amateur Sports Act, the Committee is chartered under Title 36 of the United States Code. Despite this federal mandate it receives no continuous financial assistance from the U.S. government. As a non-profit organization it competes with other charities for private contributions.

Read More
A sunny day swept the clouds away and brought the United States Olympic Committee (USOC) to where the air is sweet.  Indeed, the USOC found its way to get to Sesame Street.  Today, the USOC is announcing a partnership with Sesame Workshop, the nonprofit educational organization behind Sesame Street, with the goal of engaging young consumers to drive them to support Team USA at the Sochi 2014 Olympic and Paralympic Winter Games in February 2014.
Read more at www.forbes.com »
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