Sheraton signs on as official sponsor for Diamond Head Classic
Participating in this sponsorship deal:
About Sponsor:
Sheraton Hotels and Resorts is Starwood Hotels & Resorts Worldwide's largest and second oldest brand. Starwood's headquarters are in White Plains, New York. The origins of the brand date back to 1937 when Ernest Henderson and Robert Moore acquired the Stonehaven Hotel in Springfield, Massachusetts. The chain got its name from another early hotel that the pair had acquired, which had a lighted sign on the roof saying "Sheraton Hotel" which was large and heavy and therefore too expensive to change. Instead, they decided to call all their hotels by that name.
About Property:
The Diamond Head Classic is a three-day invitational college basketball tournament held at the Stan Sheriff Center in Honolulu, Hawaii on the campus of the University of Hawaii-Manoa. Each team plays three games, winners facing winners and losers facing losers. The Big West Conference serves as the host. The tournament is ESPN owned and operated.