Steve Simon, Chairman and CEO of the WTA, said, “We are thrilled to welcome Shiseido on board as title sponsor of the WTA’s flagship event. As a prestigious leader in business, Shiseido’s commitment to empower women and creating opportunities for younger generations to experience fun and inspirational events like the WTA Finals reflects a fantastic synergy between our respective brands. We are grateful to Gemdale Group for having the vision to bring the WTA Finals to this trailblazing city, and for continuing to add value by gathering an outstanding group of partners. We believe the fans are in for a real treat and look forward to a great first year of the Shiseido WTA Finals Shenzhen.”