Showcase Cinemas signs on as official sponsor for Boston Celtics
Participating in this sponsorship deal:
About Sponsor:
Showcase Cinemas is a movie theater chain owned and operated by National Amusements. It operates in a total of four countries: its flagship, the United States, Brazil, the United Kingdom and Argentina.[1][2]
About Property:
The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.