Siemens signs on as official sponsor for Spengler Cup
Participating in this sponsorship deal:
About Sponsor:
Siemens AG is a German engineering conglomerate, the largest of its kind in Europe. Siemens has international headquarters located in Berlin, Munich and Erlangen. The company has three main business sectors: Industry, Energy, and Healthcare; with a total of 15 divisions.
About Property:
The Spengler Cup is an annual ice hockey tournament held in Davos, Switzerland. First held in 1923, the Spengler Cup is often cited as the oldest invitational ice hockey tournament in the world. The event is hosted by the Swiss team HC Davos and played each year in Davos, Switzerland, between Christmas and New Year's Day. All the matches are played in the Vaillant Arena.
The Spengler Cup ice hockey tournament has acquired sponsorship from Siemens Home Appliances. The deal, brokered by IMG, sees home appliance manufacturer Siemens receive logo placement on one of the participating teams, EHC Wolfsburg, as well as on-ice positioning. Extensive TV and print presence and VIP and public ticket quotas are also included in the sponsorship package. Earlier this month Skoda were announced as third-tier sponsors of the event which sees a different six-team line up each year compete for one of the oldest hockey trophies in the world. Swiss hockey team HC Davos will host the event, taking place from 26th to 31st December this year. In 2010 the event was broadcast to over 65 countries. Please enable JavaScript to view the comments powered by Disqus.blog comments powered by
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