Snapshot
November 06, 2014

Sierra Nevada signs on as official sponsor for Outside Lands Music Festival

Participating in this sponsorship deal:

Sierra nevada logo Outside lands logo

About Sponsor:

The Sierra Nevada Brewing Company was established in 1980 by homebrewers Ken Grossman and Paul Camusi.

About Property:

The Outside Lands Music and Arts Festival is a music festival held annually in San Francisco, California at Golden Gate Park. The first edition occurred August 22–24 in 2008, and included over 60 musical acts from around the world, as well as several art installations.

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