Silk signs on as official sponsor for BolderBOULDER 10K
Participating in this sponsorship deal:
About Sponsor:
Silk is a brand of soy milk and other dairy-substitute products, including soy yogurt and almond milk distributed by <a href="https://sponsorpitch.com/sponsors/whitewave-foods">White Wave Foods</a>, a subsidiary of Dean Foods. The name "Silk" is a portmanteau of "soy" and "milk".
About Property:
The Bolder Boulder is an annual 10-kilometer road race in Boulder, Colorado. The origin of the name is unknown. The most recent race featured over 54,000[1] runners, walkers, and wheelchair racers, making it the largest race in the US in which all participants are timed[2] and the fifth largest road race in the world.[3] It has one of the largest non-marathon prize purses in road racing. [4]
WhiteWave, the makers of Silk soy products and Horizon dairy products, as well as International Delight coffee creamers, Land O Lakes butter and Fruit2day juices, was approached by race organizers about sponsoring the lunch bag after the previous sponsor, Celestial Seasonings, backed out.
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