Sina Weibo signs on as official sponsor for Pyeongchang 2018 Organizing Committee
Participating in this sponsorship deal:
About Sponsor:
Sina Weibo is a Chinese microblogging website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a market penetration similar to the United States' Twitter. It was launched by Sina Corporation on 14 August 2009, and as of December 2012 has 503 million registered users. By the third quarter of 2015, Sina Weibo has 222 million subscribers and 100 million daily users. About 100 million messages are posted each day on Sina Weibo. In March 2014, Sina Corporation announced a spinoff of Weibo as a separate entity and filed an IPO under the symbol WB. Sina carved-out part 11% of Weibo in the IPO, and Alibaba owned 32% post IPO. The company began trading publicly on 17 April 2014.
About Property:
The 2018 Winter Olympics, officially known as the XXIII Olympic Winter Games, is a winter multi-sport event scheduled to take place in Pyeongchang, South Korea, between 9 and 25 February 2018. The elected host city was announced on 6 July 2011 by the International Olympic Committee , after the 123rd IOC Session in Durban. Other candidates that applied to host the games were Annecy, France and Munich, Germany.