Snapshot
November 18, 2014

Skechers signs on as official sponsor for American Cancer Society

Participating in this sponsorship deal:

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About Sponsor:

Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martins. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.

About Property:

The American Cancer Society (ACS) is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into twelve[2] geographical divisions of both medical and lay volunteers operating in more than 900 offices throughout the United States, including Puerto Rico.[3] Its home office is located in the American Cancer Society Center in Atlanta, Georgia.

Read More
MANHATTAN BEACH, Calif., Oct 03, 2014 (BUSINESS WIRE) --Skechers Performance Division today announced a partnership with the American Cancer Society to support the organization’s fight against breast cancer. The month-long breast cancer awareness program encompasses a limited-edition performance footwear line, retail activation, sponsorship of the American Cancer Society San Francisco Making Strides Against Breast Cancer Walk, as well as a single donation from Skechers Performance to the American Cancer Society. Skechers Performance will further support the initiatives via print, in-store and digital marketing.
Read more at www.marketwatch.com »
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