Snapshot
November 06, 2014
Skechers signs on as official sponsor for California Chrome

Participating in this sponsorship deal:

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About Sponsor:

Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martins. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.

About Property:

California Chrome (foaled February 18, 2011) is an American Thoroughbred racehorse. Winner of the 2014 Kentucky Derby and the Preakness Stakes, he was named the 2014 American Horse of the Year.

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