Skechers signs on as title sponsor for Carlsbad 5000
Participating in this sponsorship deal:
About Sponsor:
Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martins. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.
About Property:
The Carlsbad 5000 is an annual five kilometer (3.1 mile) road running event that takes place each spring in the city of Carlsbad, California along the north coast of San Diego County.