Snapshot
January 28, 2021

Skechers signs on as official sponsor for Jon Gruden

Participating in this sponsorship deal:

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About Sponsor:

Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martins. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.

About Property:

Jon David Gruden (born August 17, 1963) is an American football coach and current head coach of the Las Vegas Raiders. He first served as the Raiders' head coach from 1998 to 2001 during their tenure in Oakland and rejoined the team in 2018. In between his tenure with the Raiders, he was the head coach of the Tampa Bay Buccaneers from 2002 to 2008, whom he led to their first Super Bowl title in Super Bowl XXXVII. At age 39, Gruden was the then-youngest head coach to win the Super Bowl. Gruden also served as an analyst for ESPN and Monday Night Football before he returned to coaching.

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