Skol signs on as official sponsor for SFX Entertainment
Participating in this sponsorship deal:
About Sponsor:
Skol was initially created to be a global beer brand. Allied Breweries , Labatt , Pripps-Bryggerierna and Unibra formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.
About Property:
SFX Entertainment is an American media conglomerate founded by media entrepreneur Robert F. X. Sillerman. Formed in June 2012, the company focuses on the electronic dance music industry. Its holdings include ownership of various major EDM promoters , Electric Zoo, Stereosonic, Voodoo Experience, and a 50% stake in Rock in Rio among others), several nightclubs in the Miami area, the online music store Beatport, and several music-oriented web development firms. The company went public on the NASDAQ in October 2013.