Sky Bet signs on as official sponsor for Leeds United
Participating in this sponsorship deal:
About Sponsor:
Sky Betting and Gaming is a British-based gambling company, and a subsidiary of BSkyB, with offices at Sky's headquarters in Isleworth, London and in Leeds, West Yorkshire. Sky Betting and Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. Also under its umbrella is leading online betting odds comparison site Oddschecker. Sky Betting and Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football. On 21 October 2011, the company's services were changed into the new "tube" look which accompanies many of BSkyB's channels, bringing the brands closer to the Sky family. The company also has two TV channels on the Sky platform. The Sky Bet virtual racing channel is found on EPG no. 864 and the Sky Poker channel is on 861. Both broadcast 24 hours.
About Property:
Leeds United Association Football Club is an English football club based in Beeston, Leeds, West Yorkshire. Currently playing in the Championship, they have nonetheless spent the majority of their history in the top tier of English football. The club was formed in 1919 following the disbanding of predecessor team Leeds City F.C. by The Football League. Their home is the 39,460-seat Elland Road stadium, where they have played since their establishment after taking over from Leeds City.