Sleep Number signs on as official sponsor for Great New York State Fair
Participating in this sponsorship deal:
About Sponsor:
Select Comfort is the U.S.-based designer, manufacturer, marketer and servicer of the Sleep Number bed, and the patented DualAir™ Technology. Designed and crafted in the United States, Sleep Number products allow individuals to adjust the firmness and support of each side of their bed, at the touch of a button and personalize bedding through a line of Sleep Number pillows, sheets and other bedding products. Select Comfort is headquartered in Minneapolis, Minnesota, with manufacturing and distribution facilities in South Carolina and Utah.
About Property:
The Great New York State Fair is a 13-day showcase of agriculture, entertainment, education and technology. With midway rides, concessionaires, exhibits and concerts, it has become New York's largest annual event and an end-of-summer tradition for hundreds of thousands of families from all corners of the state. The first fair took place in Syracuse in 1841 and took permanent residence there in 1890.[2] It is the oldest and one of the largest state fairs in the United States, with nearly one million visitors annually.