Snapshot
November 06, 2014

Sleep Train signs on as naming rights partner for Sleep Train Pavilion

Participating in this sponsorship deal:

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About Sponsor:

Sleep Train is one of the top three mattress retailers in the United States and the largest on the West Coast. It was founded by Dale Carlsen in June 1985. Sleep Train stores carry mattresses manufactured by Sealy, Stearns & Foster, Simmons, Vera Wang by Serta, and Tempur-Pedic. Sleep Train also carries headboards by Fashion Bed Group and Modus International, as well as a variety of bedding accessories. It is based in Rocklin, California. Since 2006, owner The Sleep Train Inc. has also owned the Sleep Country USA chain, in the Pacific Northwest, and Sleep Country USA, Inc., is a subsidiary of Sleep Train.

About Property:

The Sleep Train Pavilion is an outdoor venue located in Concord, California. It is owned by the City of Concord and operated by Live Nation. The Pavilion has a capacity of 12,500 people and opened in 1975 as the Concord Pavilion. It is used for concerts, local community events and local high school graduations.

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Sleep Train Takes Over Chronicle PavilionPosted: April 13, 2006(CelebrityAccess MediaWire) -- Bill Graham Presents, operator of the Chronicle Pavilion, has struck a deal with a new sponsor, to rename the venue to Sleep Train Pavilion at Concord.The city, which owns the northern California venue, has negotiated a contract extension with BGP for an additional $740,000 over the next two years, and approved the name change this week. Signs on the road and at the pavilion will all be updated before the summer concert season begins, according to the Contra Costa Times.BGP also manages the Sleep Train Amphitheater in Marysville, near Sacramento.The $740,000 paid by the city will go toward paying off debts for the 12,500-capacity pavilion’s renovation a decade ago, about half of BGP’s annual debt payment.“It’s the best deal we’re going to get from anyone to manage the pavilion,” Concord’s assistant city manager Mark Deven told the Times. “The economics of the live entertainment industry are very challenging right now.” --by CelebrityAccess Staff Writers
Read more at encore.celebrityaccess.com »
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