Snapshot
November 06, 2014

Smart signs on as official sponsor for WorldPride

Participating in this sponsorship deal:

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About Sponsor:

Smart is an automotive branch of Daimler AG. Smart is a German manufacturer of microcars produced in Hambach, France, and Böblingen, Germany. It is marketed as the "smart" in all lower-case, with the Smart brand logo, as of 2010, denoting a letter "c" for "compact" and an arrow for "forward thinking".

About Property:

WorldPride, organised by InterPride, is an event that promotes lesbian, gay, bisexual and transgender issues on an international level through parades, festivals and other cultural activities. Founded by Paul Stenson. From 2014, the 45th anniversary of the Stonewall Riots, the event will be held on a five-year cycle. The Inaugural WorldPride was held in Rome in 2000, subsequently the second WorldPride was awarded to Jerusalem in 2006. WorldPride 2012 was awarded to London and coincides with the 19th Annual Europride. The selection of WorldPride 2014 was chosen on October 18, 2009; the two candidates were Toronto and Stockholm, with Toronto winning on the second round of voting. The host cities are selected by InterPride, an international association of pride coordinators, at their Annual General Meeting.

Activation Locations
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TORONTO, May 22, 2014 /CNW/ - smart Canada is pleased to announce its exclusive automotive sponsorship of WorldPride 2014 which will be hosted in Toronto, Ontario from June 20th to 29th. The event will be held simultaneously with Toronto's annual Pride Week - one of the largest festivals in the world that celebrates Lesbian, Gay, Bisexual, Transgender, Intersex (LGBTI) and other communities of emerging sexual identities. Previously held in Rome, Jerusalem and London, this event will be the first WorldPride celebration ever held in North America and will highlight Toronto's broad diversity, embracing multiculturalism and infectious dynamism.
Read more at https://ca.finance.yahoo.com »
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