Smartwater signs on as official sponsor for Nolcha Fashion Week: NY
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
Nolcha Fashion Week: New York is leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Nolcha debuted in September of 2006 and since has expanded to five cities and three countries (USA, UK, and Turkey). The company has a strong brand presence with its unique platform and receives positive recognition from world-renowned media outlets such as CBS, Forbes, NBC, ABC, Fox News, Smart money TV, and BBC.