Smartwater signs on as official sponsor for Revlon Run/Walk For Women
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
The Revlon Run Walk is a 5k race running and walking event that is important to cancer survivors and those who want to contribute. Two run/walk events are held annually in Los Angeles, California and New York City and often attended by famous people. All of the proceeds are used to help fight cancer, specifically women's cancers such as breast cancer, ovarian cancer, and uterine cancer through awareness, research, patient counseling, and outreach programs. Money is raised through sponsor donations, runner pledges, and outside public support via text message and social media.