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March 12, 2015

Smirnoff signs on as official sponsor for Live Nation

Participating in this sponsorship deal:

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About Sponsor:

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898).[1] It is now distributed in 130 countries.

About Property:

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally.Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.

Read More
Nearly two years after acquiring a 50% stake in promoter Insomniac Events, Live Nation continues to expand its electronic dance-music business on both the touring and festival circuits worldwide. Adding to the boom this year will be the company's largest EDM branding deal to date, a partnership with Diageo's Smirnoff vodka to become the official vodka sponsor of 26 festivals, including the Electric Daisy, HARD and Wonderland franchises.
Read more at www.billboard.com »
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